Some projects don't need three weeks to prove their point, they need thirty seconds and the right rhythm. Moonshot came through Bone, an agency I keep coming back to because they trust me with the parts that matter: motion and pacing. The brief was simple on paper, hype up the new packs, get people to the App Store, and make it feel as energetic as the product itself. The 3D pack renders came from the wider team, my job was to make everything around them move like it meant it. Typography that snaps and bounces instead of just fading in. Cuts that land on beat. A rhythm that mirrors the excitement of actually pulling a pack.

Short-form work like this lives or dies in the first two seconds. No room to ease people in, you have to grab attention immediately and not let go until the CTA hits. That constraint is exactly what makes it fun.